ARE YOU VALUABLE, WELL KNOWN AND WORTH TALKING ABOUT?
If your profession is competitive, you’ll know that the fight to stand out is intense. The best projects, leadership roles and sales don’t always go to the best qualified or experienced. Instead, they tend to go to the stand out authorities and practitioners in their field. It’s not fair, but it’s life.
If you’re connected, influential and good at marketing yourself, you’ll secure the holy grail of employment – work you love on your terms. That means maximum career choice, power and flexibility. Only a select few achieve this. You do it intentionally by building kudos and career capital, which comes largely from a ‘go to’ reputation for what you do.
When you become valuable and well known for your ideas, expertise, skills and connections, you cut through the noise. You rise to the top of the pile. Mere technical competence or even good fortune are not enough. Being brilliant but anonymous will not help you, your reputation will. When others trust you, rate you and advocate you, word gets around. Build Your Reputation helps you promote, position and personally brand yourself so you become known by the right people for the right reasons with all the right results!